知識付費小程序開發,現成源碼,即時搭建
| 更新時間 2024-11-05 09:00:00 價格 請來電詢價 聯系電話 19867371424 聯系手機 19867371424 聯系人 潘經理 立即詢價 |
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1、知識付費內容呈現方式分類
根據知識付費呈現方式,知識付費平臺可分為社交問答、付費講座、專欄訂閱、社區直播等類型。
a.社交問答:內容生產者對用戶提出的某個問題進行回答,平臺從問答雙發抽取相應的提成。問答類型有c2c的知識分享討論、積分型、招標懸賞類型。其內容生產門檻較低,基本上人人可參與,相應的回答知識性參差不齊,用戶黏性較低,以圖文為主。比如常見的平臺有知乎、分答、微博問答。
b.付費講座:內容生產者自選主題進行單次內容分享,主要以音頻、視頻,輔之圖文進行分享,用戶試聽后可自主選擇是否付費購買。比如知乎live、豆瓣、分答小講、十點讀書等是典型平臺。
c.專欄訂閱:內容生產者推出長期的系列課程、講座等。時間長達數月或整年,用戶需要一次性購買。因此,這類課程通常價格高,但知識內容也更成專業性、系統性。如果課程優質,用戶的黏性很高。比如這類平臺有喜馬拉雅、得到。
d.社交直播:內容生產者直接以音頻或視頻直播的方式進行內容分享,在開課前期需要宣傳與預熱,吸引部分用戶報名購買觀看。這類課程內容生產者與用戶可直接溝通交流,互動性很高。代表性的平臺有荔枝微課、千聊等。
2、知識付費內容分類
根據各知識付費平臺搭載的內容來看,知識付費可分為大眾化知識付費平臺、垂直化知識付費平臺、社交型知識付費平臺。
a.大眾化知識付費平臺,顧名思義,這類平臺的內容主體面向全體大眾,包含各行各業的知識,不局限于某個專業。這類的平臺受眾也廣,每個人都可以找到自己本專業的知識。目前主要包括知乎、得到、喜馬拉雅、分答等平臺。
b.垂直化知識付費平臺,即面向某個行業領域進行深度挖掘而研發出來的知識付費產品,受眾主要是該行業的人群。這類平臺提供的產品一般涵蓋了小白到大神的所有課程,也有行業深度解讀等,專業知識很高。比如如36氪、鈦媒體、丁香醫生等。
Poor Domenico! the reports spread against him were too well founded: his sole excuse was that his father had been a robber before him, and he had spent his early years among these lawless men. He had better things in his nature, and yearned for the peace of the guiltless. Yet he could hardly be called guilty, for no dread crime stained him. Nevertheless, he was an outlaw and a bandit; and now that he loved Anina, these names were the stings of an adder to pierce his soul. He would have fled from his comrades to a far country, but Anina dwelt amid their very haunts. At this period also the police established by the French Government, which then possessed Rome, made these bands more alive to the conduct of their members; and rumours of active measures to be taken against those who occupied the hills near Albano, Nemi, and Velletri, caused them to draw together in tighter bonds. Domenico would not, if he could, desert his friends in the hour of danger.
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